Meet Our Founder

Farida Balarabe (Coach Afi) is the founder of Afiyah Life and Health Coaching, a wellness and life coaching practice dedicated to helping women reset, heal, and reclaim control over their lives. With over 20 years of experience in hospitality, education, and medical tourism, Coach Afi brings a rich blend of care, service, and intuitive leadership to her work.

Born and raised in Kano, Coach Afi has always carried a deep-rooted passion for supporting women through life’s quiet and complicated battles. Her approach to coaching is compassionate and grounded, with a focus on emotional resilience, nervous system regulation, and self-discovery.  Coach Afi is also a certified life and health coach accredited by the Health Coach Institute (USA) and holds degrees in Sociology and Social Psychology, graduating at the top of her class. Through her academic journey and personal experiences with exclusion and reinvention, she has developed a unique coaching style that’s both empathetic and deeply informed.

Beyond Afiyah, Coach Afi co-founded the Neema Takeshi Foundation, a nonprofit organization focused on supporting women and children through education, empowerment, and community development. Her life’s mission is clear: To create spaces where women feel seen, supported, and strong enough to transform their lives on their own terms.  “Afiyah was born from the belief that no woman should feel stuck, unheard, or overwhelmed without support. Every woman deserves a space to reset, heal, and grow.”

Coach Afi 🌸

Who We Are

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Who We Are 🌿

Welcome To Afiyah 🌸

A Space For Intentional Living And Compassionate Transformation.

Afiyah was created to support women who are seeking and ready to reconnect with themselves in a way that is honest, healing, and sustainable.

At Afiyah, we believe true wellness is not about hustle or perfection. It is about slowing down, tuning in, and taking steps that honour your body, mind, and life.

Rooted in empathy and guided by a thoughtful blend of wellness principles and life coaching tools, our approach offers a soft place to land when life feels heavy.

Whether you are navigating a transition, craving clarity, or simply seeking more peace, Afiyah is here to guide you toward a grounded and empowered version of yourself.

“This Is Not Just Coaching. It Is Care That Transforms.” - Coach Afi

What We Offer

We provide personalized one-on-one coaching that supports your goals, lifestyle, and emotional rhythms. Each session is crafted to address meaningful areas of your life including nutrition, stress management, mindset shifts, and habit building.

Our support extends beyond coaching sessions. You will receive access to reflective tools such as:

🍃Habit trackers

🍂 Reset worksheets

🍃 Journaling resources

All designed to help you stay grounded and consistent in your growth.

For long term support, our membership plan offers continued care, accountability, and encouragement so you are never left to figure things out alone. Whether you are just beginning or deepening your journey, Afiyah walks with you every step of the way.

Our Company Ethos

Afiyah is dedicated to helping women reconnect with themselves through intentional support, honest care, and meaningful transformation. We exist for the woman who wants more than quick fixes. She wants real change, led with empathy, not pressure.

Rooted in both lived experience and informed practice, Afiyah embodies a new standard in women’s health and wellness. We blend insight with compassion, structure with softness, and science with everyday wisdom to support a life that feels both grounded and elevated.

This is more than Wellness. It is a return to Balance, Clarity, and Quiet Strength ♥️