With over 20 years of experience in the hospitality and medical tourism industry, Farida brings a deep understanding of care, wellness, and service to everything she does. As the founder of Afiyah Life and Health Coaching, she now channels her experience into supporting women who are ready to feel better, find balance, and take back control of their lives.

Born and raised in Kano, Farida grew up with a strong passion for helping others, especially women dealing with silent, personal battles. Her warm and grounded approach to coaching has made her a trusted guide to women from all walks of life.

In addition to Afiyah, Farida also runs an NGO focused on empowering women and children by providing safe, supportive environments for education and personal growth. She has worn many hats across her career but Afiyah remains her heart and soul.

“Afiyah was born from the belief that no woman should feel stuck, unheard, or overwhelmed without support. Every woman deserves a space to reset, heal, and grow.”- Coach Afi.